May 14, 2025
Informatica Goes All-In on AI Agents for Data Management
Informatica CEO Amit Walia delivers the keynote at Informatica World 2025 in Las Vegas on May 14, 2025
Informatica made a series of agentic AI announcements today at its annual user conference today in Las Vegas, including the introduction of AI Agent Engineering, a new offering that will enable customers to build their own LLM-powered AI agents; a host of new CLAIRE-branded data management agents; as well as the general availability of CLAIRE Copilot, a previously announced AI-powered data management function.
AI Agent Engineering is a new service under Informatica‘s Intelligent Data Management Cloud (IMDC) that enables customers to build, connect, and manage AI agents to handle general purpose tasks. That could be anything from a customer-service agent to an agent handling supply chain management tasks.
A key part of the new offering, which is currently in preview with a plan to become generally available this fall, is that Informatica will leverage its data management capabilities to help ensure that the new agents developed are well-grounded with enterprise data, says Sumeet Agrawal, vice president of product management for Informatica.
For instance, if a customer wanted to build an agent to take new orders in Salesforce, the agent would need to know the customer’s particular naming conventions of custom objects in the database. If that was one with a regular off-the-shelf large language model (LLM), it wouldn’t know about those particular objects, he says.
Informatica customers can consume AI via CLAIRE Copilot, GPT, and AI agent offerings
“We will also allow you to bring in all the years of investment you have done with Informatica,” Agrawal tells BigDATAwire. “Say you have written your data quality jobs, your data integration jobs, or even your business processes. All of that can be brought in in the world of agents. So that means customers are not starting from scratch. They can use all the previous investment they have done, and that can be leveraged as part of making the agents more accurate and less likely to hallucinate, because it is very much contextualized–not just on data, but also on the business processes enterprises have built over the years.”
Informatica expects agents built using AI Agent Engineering to gradually replace the rules-based business processes that companies currently use to integrate applications. Instead of using REST-based APIs and other largely manual integration technologies and techniques, the application integration processes of the future will be based on agentic workflows. Informatica is using Anthropic’s Model Context Protocol (MCP) as the underlying method to coordinate agentic workflows.
“Customers who are building rule-based automations where everything was static, rigid, and all the business processes were built through rules,” Agrawal says. “Now all of that is going towards agentic architecture.”
Agents developed with AI Agent Engineering will be callable from within Informatica along with other agents vendors like Salesforce, ServiceNow, Workday, or SAP, the company says. Informatica will provide an agent repository where they can publish and reuse existing AI agents.
Informatica CEO Amit Walia delivers the keynote at Informatica World 2025 in Las Vegas on May 14, 2025
The company also announced the introduction of eight new CLAIRE agents for tasks like data quality, data discovery, data lineage, data ingestion, ELT, modernization, product experience, and data exploration. These pre-built agents, which are expected to become generally available this fall, will handle specific data management tasks that currently are handled by humans.
It’s all about helping Informatica customers prepare to participate in and manage the AI-powered automation that will be possible in new agentic world, says Guarav Pathak, vice president of AI product management at Informatica.
“Data is core to everything,” Pathak says. “In the old world, Informatica was required to integrate data from multiple applications, get analytics for human users who wanted to look at BI reports, etc. In the new agent world, we think the proliferation [of agents] is going to be even more. [There will be] so many more AI agents, and managing them will be even harder. So by bringing in data agents as first-class citizens of this AI Agent Engineering Platform, we think we can provide a glue that connects all these agents together.”
The company also announced the general availability of its CLAIRE Copilot for Data Integration and Cloud Application Integration. The offering, which is one component of the CLAIRE lineup, along with the CLAIRE AI engine and CLAIRE GPT, uses a Microsoft Azure-based LLM developed by OpenAI to help developers generate, document, and optimize complex data transformation and integration pipelines.
The CLAIRE products are being adopted by Informatica customers, according to Pathak, who says the company has 550 customers who are using CLAIRE GPT to enable natural language interactions with their data and automating data management tasks.
“[CLAIRE GPT enables customers] to ask, ‘Where can I find customer churn data sets?’ or ‘I’m interested in building an employee onboarding pipeline. Can you help me find data sets for that?’ And then actually being connected to data quality, master data management, data integration,” Pathak says. “So all of those capabilities we now have baked in into CLAIRE GPT. That’s the reason it’s the fastest growing service within Informatica right now.”
Informatica also announced a range of new or expanded partnerships with other vendors, including Microsoft, Salesforce, Databricks, Oracle, and AWS.
Informatica announced a new strategic agreement with Microsoft to bolster Informatica’s integration with Microsoft Azure and Microsoft Fabric. “As enterprises increasingly prioritize trusted data to fuel responsible AI, agents and next-generation analytics, Informatica and Microsoft are jointly committed to empowering our customers as they continue on their cloud and AI transformation journey,” Informatica CEO Amit Walia said.
The expanded partnership with Salesforce will see Informatica integrating its IDMC platform with Salesforce’s Agentforce to enable more interaction with the array of AI capabilites and AI agents the two vendors are creating.
The expansion of the Databricks partnership, meanwhile, will give Hadoop users a new path to getting their data into Databricks’ cloud platform. The new CLAIRE Modernization Agent (mentioned above) will play a key role in moving data form Hadoop-based data lakes into the Databricks Data Intelligence platform.
Informatica and Oracle are working together to ensure that Informatica’s MDM and IDMC run on Oracle Cloud Infrastructure (OCI). Oracle also recognized Informatica as a preferred provider for data integration, data governance, and MDM for data warehouse and lakehosues on OCI.
The AWS partnership will see Informatica creating new “recipes” for creating AI agents using Amazon Bedrock. Specifically, it announced recipes for a Bedrock Supply Chain Management as well as a recipe for the Simple REACT Agent AI. Informatica also announced a new Cloud Data Integration (CDI) connector for Amazon SageMaker Lakehouse and native ELT for Amazon Redshift, as well as native support for Redshift SQL functions.
Informatica World takes place through Thursday. You can watch keynotes live here.
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